Only three months since annual business trend forecasts rung in the New Year, and marketers, brand experts, and entrepreneurs are finding themselves in even faster consumer shifts. The second quarter kicked off competitively and it’s no surprise the most influential trends are rooted in digital space and innovation. Keep ahead of mass movements with “need to know” tech trends for Q2:
This integrated ad buying technology has taken marketing to a new level in the digital age. Near-replacing human effort, programmatic uses algorithms to target audiences where you want, when you want, as often as you want – with realtime analytics to prove it. Want to learn more?
It’s next-generation mobile engagement and consumer reward. Founded bywunderkid Brian Wong (the youngest ever to receive VC funding), it provides consumers with positive brand interactions via rewards in mobile gaming platforms.
According to Wiki, Kiip is: "a mobile advertising network that enables brands and companies to prompt consumers for commercial offers on virtual achievements."
But according to Kiip, it’s: "mobile advertising people like."
Why the distinction matters:
Young minds don't over-complicate the sell, which translates to constant development and delivery of the most relevant, clear-cut consumer experiences. They won’t beg for brands to join up because, like their intuitive peers, they know brands who “get it” will jump on board first. No complications, no over-promising, no smoke and mirrors. Kiip simply works.
Would you believe in the last year alone, you’ve watched over 24 hours worth of online video? According to Marketing Mag, Canadians are consuming video faster than ever, with a 36% jump between January and December 2014 largely driven by mobile consumption. With exponential growth in mobile device reach (over 24 million Canadian subscribers last year), online video consumptions offer direct, highly targeted, and heavily engaged audiences for brands to interact with. Further, Forrester Research projects online ad spend to reach $37.6 billion by 2019, a 90% increase from $19.8 billion in 2014. As traditional ad consumption shifts digital, it lends truth to the lyric “video killed the radio star”. High time to explore the mobile ad business.
For retailers, adding another degree of store-level tracking offers invaluable insight to the consumer experience. Through intelligent technology, mobile beacons use LBS (location based services) to gather data on customer shopping habits to deliver predictive data on consumer behaviour. Through smartphone connection, beacons also lend higher level engagement and communication with consumers based on where they stand, literally. Apple already launched the iBeacon to leverage the soon to be multibillion-dollar retail metrics market, but the bigger challenge is waiting for marketers and retailers to catch up on the advanced technology. The majority of retailers’ readiness does not illustrate best-case scenarios for maximizing implementation and use of beacons; so first movers will readily gain advantage in this space.